9: The New Rules of Marketing and PR

In the first of a two-part podcast series, David and Paul talk with David Meerman-Scott, who has authored three books about marketing in the age of Web 2.0 and social media, including his forthcoming book, The New Rules of Marketing and PR which you can pre-order from Amazon. In this segment, David Meerman Scott tells how he has applied the principles he espouses in his books to win election to MarketingSherpa’s Viral Hall of Fame two years running. They also discuss the importance of search engine strategies to public relations and wonder why more PR professionals don’t consider the techniques that buyers use to find products and services when they create their press releases. PR isn’t just media relations any more, Scott argues. It’s all about taking the message directly to the customer. Why would you want to pass up such an opportunity?

Download the podcast here (14:40)