11: Sam Whitmore’s Media Survey

Paul and David have both known Sam Whitmore since all three of them worked at PC Week (now eWeek) in the go-go early days of the PC revolution, and he graces this week’s program. Sam talks about new trends in online PR, the results of his trip last fall to China and the differences in PR practices there, and some non-traditional tech publishers that PR folks should be on the lookout for. While this podcast is longer than our usual, it is chock full of interesting tidbits. Be sure to check out Sam’s Media Survey site and Sam Whitmore Sampler blog for lots of additional great and insightful analysis.

Download the podcast now (22:00)