This week David and Paul talk to Brian Solis, a PR executive who has been writing the PR 2.0 blog here and author of a social media manifesto that nicely pulls these technologies together. We spoke about ways that PR pros can get smarter about using the new media tools, how the role of listening has become more important, and ways that comments can help drive blog and Web site traffic. How do you teach old PR dogs the new Web 2.0 tricks? We even talk about the role of faxed press releases, just to mix things up a bit.
Download the podcast here. (15:05)
For some balance, you can read a somewhat opposite viewpoint on social media here.
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Good stuff: Podcasts | AEJMC Membership Forum // July 6, 2007 at 10:08 am |
[...] PR War Stories podcast, episodes 15 and 16, are about the future of marketing with social media. In episode 15, we talk to Brian Solis, a PR executive who has been writing the PR 2.0 blog and who recently [...]
Tech PR War Stories and The Social Media Manifesto | PR2.0 // March 21, 2009 at 12:18 am |
[...] week, I joined the Tech PR War Stories podcast with David Strom and Paul Gillin to discuss my recent article, The Future of Communications – A [...]