22: Surviving a blog swarm

What should you do if you’re at the center of a blog swarm? Fear of negative publicity or an attack by an angry mob of bloggers is enough to keep many companies from experimenting with social media. But these fears are mostly overblown, Dave and Paul believe. In this episode, they talk about how having a thick skin and a willingness to swallow one’s pride can create a revealing and rewarding experience in social media space. They also offer examples of how the blogosphere can be a remarkably forgiving and accepting place, if participants are only willing to listen and respond to what’s said there.

Read this article from CIO Magazine for more advice on how to handle a flame war.

Download and listen to the podcast here (11:29)