This week our guest is Evan Schuman, who is the retail editor for eWeek and author of the blog www.storefrontbacktalk.com on retail technologies.
Evan has worked for Ziff and CMP for more than 20 years in various capacities, both for print and online media. He talks to David and Paul about how PR pitch him for expert interviews and things that he likes and doesn’t like about these pitches and how PR can make them more successful. He also talks about the meaning of deadlines in the online world and how hard it is to track down spokespeople during trade shows, among other pet peeves.
Download the podcast here (14:16).
2 responses so far ↓
StorefrontBacktalk - Techniques, Tools, and Tirades about Retail Technology and E-Commerce // December 12, 2007 at 2:15 am |
[...] For all marketing and public relations professional throughout our audience looking to try and communicate to a retail audience, StorefrontBacktalk joined an audiocast this week to discuss that very topic. To listen to the discussion (it’s wrapped in just less than 10 minutes), please click here. [...]
Entertainment » 39: Pitches deadlines and trade shows Tech PR War Stories // January 4, 2008 at 5:08 pm |
[...] / made a nice post about 39: Pitches deadlines and trade shows Tech PR War StoriesSome information about it [...]