David and Paul have both used LinkedIn and Facebook recently to find sources for their stories. The results have been impressive, with David getting dozens of great responses for an article he is writing, and Paul filling pages in his upcoming book with replies to his queries. In this program, they talk about the value of new social networking sites for PR professionals. These days, it’s all about spreading your resources across many venues and opportunities.
You can download the podcast here.


3 responses so far ↓
Facebook » 48: Making hay out of LinkedIn and Facebook // February 25, 2008 at 11:23 pm |
[...] strom wrote an interesting post today on 48: Making hay out of LinkedIn and FacebookHere’s a quick excerptDavid and Paul have both used LinkedIn and Facebook recently to find sources for their stories. The results have been impressive, with David getting dozens of great responses for an article he is writing, and Paul filling pages in his … [...]
Tami // February 26, 2008 at 12:48 am |
Interesting use of LinkedIn and Facebook. I just used the LinkedIn question feature for the first time last week to get feedback on a PR service. It was invaluable and even more important, now I have justification for the time I spend on LinkedIn and Facebook. Love the podcasts!
Brian Brady // March 1, 2008 at 11:08 pm |
I’ve had great success on LinkedIn by making potential customer connections (since 2004).
I’m enjoying your podcasts.