Tech PR War Stories

Entries categorized as ‘Guests' blogs’

44: Internet marketing superlist author shares secrets

January 23, 2008 · 2 Comments

Tamar WeinbergLate last month, a post appeared on Tamar Weinberg’s techipedia blog that stopped us in our tracks. It’s called Best Internet Marketing Blog Posts of 2007 and it weighs in at more than 8,500 words and 250 links to an amazing assortment of blog entries about everything from headline writing to linkbaiting to becoming a Digg.com power user. So we called up and Tamar and talked to her about how she assembled the list and what she learned in the process.

If you’re trying to figure out what social media is all about, listen to this interview. Tamar is a recent Columbia graduate who consults on social media marketing and who isn’t tainted by memories of how easy things used to be. She’ll tell you about behavioral and ethical standards of new media and give you a lot of practical advice. We certainly learned a lot!

Download the podcast (15:51)

Categories: Guests' blogs · blogs · interview · socialmedia · socialnetwork
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Why you should never give an unrehearsed demo to a journalist with a video camera

January 23, 2008 · 1 Comment

Scott Kirsner (TPRWS episode 31) blogs about a disastrous live demo by an executive at Nuance Communications, one of the biggest players in speech recognition. The demo went so badly that the exec posted a follow-up on YouTube explaining what went wrong. A lot of reporters carry video cameras these days, so know what you’re doing before you agree to let them switch those devices on!

Categories: Guests' blogs · PR · crisis · interview
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